Diddy’s, “I Am King,” Cologne Promo Pics
“I Am King is a statement about all men,” Diddy tells WWD. “We are all descendants of royalty – and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”
“When a young African-American male or a young Latino male sees this image, they see this elegant sophistication and they see I Am King next to it – it hits their senses and they believe; that’s what motivates me when I’m taking pictures.”
He finishes: “Yeah we definitely do wear jeans that sag off our ass, we definitely like our music loud, but we’re also very intelligent, very smart – you know, as they say about Barack Obama, we’re also very articulate. Yes, we speak well and we can also wear tuxedos. And we also smell good.”
I Am King will be available at Macys in December before rolling out to wider distribution in February. I Am Queen, the women’s fragrance, launches in fall 2009.
Source: Dr. Jays
